About SafeGuard Privacy
SafeGuard Privacy isn’t like other companies. It was built by leading privacy experts to help simplify the privacy challenges faced by data-powered organizations.
We started SafeGuard Privacy because we recognized that existing privacy solutions and frameworks didn’t solve the problems that professionals face in a rapidly changing regulatory environment. With deep backgrounds in the legal, privacy, compliance, and ad tech worlds, we set out to leverage technology to help companies save time and cost while reducing risk with standardized assessments, policy templates, and collaborative tools.
We know your customer data in your vendor’s hands presents an even greater challenge, so we developed a third-party compliance hub to manage your external risks and provide insight into your partners’ compliance.
Our Founders
Richy Glassberg
Co-Founder and CEO
- 7 successful media and digital startups
- Served as CEO at Medialets
- Founded and served as CEO of Phase2Media
- Co-founded the IAB
- Launched CNN.com’s advertising business
Wayne Matus
Co-Founder & General Counsel & Chief Compliance Officer
- Managing Director UBS AG
- Partner, Department Head, Pillsbury Winthrop Shaw Pittman
- Honors and Awards: Chambers and Partners, Privacy & Data Security: eDiscovery – (First tier) Global & USA; The Legal 500, Technology : Data Protection and Privacy, US
Some of our partners:
Clean rooms, explained: How they became the buzziest tool in ad tech
Can a Tide Pod make a clean room work? Probably not, says Richy Glassberg. Read Morning Brew's great primer on clean rooms.
Mark Your Calendars: Compliance With CPRA Begins New Year’s Day 2022
In this guest post for AdExchanger, our Co-Founder and CEO Richy Glassberg highlights some of the critical changes coming to CCPA that you should be prepared for.
Ketch and SafeGuard Privacy Announce Partnership
Ketch and SafeGuard Privacy Announce Partnership Two industry innovators will join together to offer best-in-breed solutions for Programmatic Privacy™ and program management SAN FRANCISCO, CA — (October 20, [...]
Privacy Starts Here! Our free virtual roundtable returns this week
Privacy Starts Here: October 14 - Discussing Privacy Issues That Affect All Parts of an Organization Privacy Thursdays are back! This month, we are joined by [...]
Talking Privacy at Best of the West
Richy Glassberg and Wayne Matus joined Sheila Colclasure, Global Chief Digital Responsibility and Public Policy Officer of Kinesso, and Jules Polonetsky, CEO of Future of Privacy Forum, at Best of the West to share insights on data privacy and compliance.
Am I My Ad Vendor’s Keeper?
Our Co-Founders discuss the implications of the recent fine on Vodafone and what it means for companies that need to manage their vendor's compliance.
Introducing Thirsty Thursdays: Drinking From The Privacy Firehose
Join us for Thirsty Thursdays: Drinking From The Privacy Firehose! Introducing "Thirsty Thursdays: Drinking From The Privacy Firehose", a new monthly “drop-in” virtual meeting where we [...]
IAPP: Apple’s ATT rollout presents uncertain path for adtech
Our Co-Founders, Richy Glassberg and Wayne Matus, share some insights into Apple's App Tracking Transparency (ATT) with the IAPP.
CCPA Vendor Management: Potential Gaps in Your Privacy Compliance Strategy
Both GDPR and CCPA make it clear that an organization is fully responsible for the vendors within their supply chains, and the onus is on those organizations to ensure compliance. Most companies don’t realize the significance of this mandate and have taken little to no steps to ensure compliance.
Privacy and Identity in Digital Marketing-A Conversation with Richy Glassberg
Our Co-Founder & CEO, Richy Glassberg, joined the Plus Up podcast for a conversation about privacy in digital advertising.
The Digital Advertising Sector’s Original Sin, And How We Must Atone
If you’ve been in the digital advertising sphere for a while you know I’m bullish on the internet. As one of the founders of the IAB and early vice chair, I’ve championed the web as the best advertising medium – period. But as I look back on the past 25 years, I’m struck by a harsh reality: We’ve missed the mark.
The Gaping Hole In Marketing Compliance
By now, many brands have spent enormous resources ensuring internal compliance with the GDPR and CCPA. You — or your agencies — have put systems into place to request, track and store consent of the consumers within whom they engage throughout the digital universe. But are you covered? You’re not if any part of your supply chain — from the DSP, data company, ad network or exchange — isn’t fully also compliant.
Two Frequently Asked Questions About California Privacy
Recently, two questions are being asked repeatedly about California Privacy Law compliance. 1) Should I wait for the CCPA Regulations to be final before doing any further work? and 2) Is it worth the additional effort now, considering a new California ballot initiative is going to change the law anyway? Here's what we think.
SafeGuard Privacy Platform Helps Organizations Take Deep Dives Into GDPR, CCPA
The IAPP editorial staff recognized SafeGuard Privacy for creating the first master privacy compliance platform for the digital industry in their recent write-up.