About Us2021-01-07T19:47:26+00:00

About SafeGuard Privacy

SafeGuard Privacy isn’t like other companies. It was built by leading privacy experts to help simplify the privacy challenges faced by data-powered organizations.

We started SafeGuard Privacy because we recognized that existing privacy solutions and frameworks didn’t solve the problems that professionals face in a rapidly changing regulatory environment. With deep backgrounds in the legal, privacy, compliance, and ad tech worlds, we set out to leverage technology to help companies save time and cost while reducing risk with standardized assessments, policy templates, and collaborative tools.

We know your customer data in your vendor’s hands presents an even greater challenge, so we developed a third-party compliance hub to manage your external risks and provide insight into your partners’ compliance.

Our Founders

Richy Glassberg, CEO

Richy Glassberg

Co-Founder and CEO

  • 7 successful media and digital startups
  • Served as CEO at Medialets
  • Founded and served as CEO of Phase2Media
  • Co-founded the IAB
  • Launched CNN.com’s advertising business
Wayne Matus, Chief Compliance Officer and General Counsel

Wayne Matus

Co-Founder & General Counsel & Chief Compliance Officer

  • Managing Director UBS AG
  • Partner, Department Head, Pillsbury Winthrop Shaw Pittman
  • Honors and Awards: Chambers and Partners, Privacy & Data Security: eDiscovery – (First tier) Global & USA; The Legal 500, Technology : Data Protection and Privacy, US

Some of our partners:

Talking Privacy at Best of the West

June 28th, 2021|

Richy Glassberg and Wayne Matus joined Sheila Colclasure, Global Chief Digital Responsibility and Public Policy Officer of Kinesso, and Jules Polonetsky, CEO of Future of Privacy Forum, at Best of the West to share insights on data privacy and compliance.

The Gaping Hole In Marketing Compliance

October 8th, 2020|

By now, many brands have spent enormous resources ensuring internal compliance with the GDPR and CCPA. You — or your agencies — have put systems into place to request, track and store consent of the consumers within whom they engage throughout the digital universe. But are you covered? You’re not if any part of your supply chain — from the DSP, data company, ad network or exchange — isn’t fully also compliant.

Two Frequently Asked Questions About California Privacy

June 30th, 2020|

Recently, two questions are being asked repeatedly about California Privacy Law compliance. 1) Should I wait for the CCPA Regulations to be final before doing any further work? and 2) Is it worth the additional effort now, considering a new California ballot initiative is going to change the law anyway? Here's what we think.

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