About SafeGuard Privacy
SafeGuard Privacy isn’t like other companies. It was built by leading privacy experts to help simplify the privacy challenges faced by data-powered organizations.
We started SafeGuard Privacy because we recognized that existing privacy solutions and frameworks didn’t solve the problems that professionals face in a rapidly changing regulatory environment. With deep backgrounds in the legal, privacy, compliance, and ad tech worlds, we set out to leverage technology to help companies save time and cost while reducing risk with standardized assessments, policy templates, and collaborative tools.
We know your customer data in your vendor’s hands presents an even greater challenge, so we developed a third-party compliance hub to manage your external risks and provide insight into your partners’ compliance.
Our Founders

Richy Glassberg
Co-Founder and CEO
- 7 successful media and digital startups
- Served as CEO at Medialets
- Founded and served as CEO of Phase2Media
- Co-founded the IAB
- Launched CNN.com’s advertising business

Wayne Matus
Co-Founder & General Counsel & Chief Compliance Officer
- Managing Director UBS AG
- Partner, Department Head, Pillsbury Winthrop Shaw Pittman
- Honors and Awards: Chambers and Partners, Privacy & Data Security: eDiscovery – (First tier) Global & USA; The Legal 500, Technology : Data Protection and Privacy, US
Some of our partners:
Latest Posts
CCPA Vendor Management: Potential Gaps in Your Privacy Compliance Strategy
Both GDPR and CCPA make it clear that an organization is fully responsible for the vendors within their supply chains, and the onus is on those organizations to ensure compliance. Most companies don’t realize the significance of this mandate and have taken little to no steps to ensure compliance.
Privacy and Identity in Digital Marketing-A Conversation with Richy Glassberg
Our Co-Founder & CEO, Richy Glassberg, joined the Plus Up podcast for a conversation about privacy in digital advertising.
The Digital Advertising Sector’s Original Sin, And How We Must Atone
If you’ve been in the digital advertising sphere for a while you know I’m bullish on the internet. As one of the founders of the IAB and early vice chair, I’ve championed the web as the best advertising medium – period. But as I look back on the past 25 years, I’m struck by a harsh reality: We’ve missed the mark.