Our Co-Founders discuss the implications of the recent fine on Vodafone and what it means for companies that need to manage their vendor's compliance.
Our Co-Founders, Richy Glassberg and Wayne Matus, share some insights into Apple's App Tracking Transparency (ATT) with the IAPP.
Both GDPR and CCPA make it clear that an organization is fully responsible for the vendors within their supply chains, and the onus is on those organizations to ensure compliance. Most companies don’t realize the significance of this mandate and have taken little to no steps to ensure compliance.
Our Co-Founder & CEO, Richy Glassberg, joined the Plus Up podcast for a conversation about privacy in digital advertising.
If you’ve been in the digital advertising sphere for a while you know I’m bullish on the internet. As one of the founders of the IAB and early vice chair, I’ve championed the web as the best advertising medium – period. But as I look back on the past 25 years, I’m struck by a harsh reality: We’ve missed the mark.
By now, many brands have spent enormous resources ensuring internal compliance with the GDPR and CCPA. You — or your agencies — have put systems into place to request, track and store consent of the consumers within whom they engage throughout the digital universe. But are you covered? You’re not if any part of your supply chain — from the DSP, data company, ad network or exchange — isn’t fully also compliant.
The IAPP editorial staff recognized SafeGuard Privacy for creating the first master privacy compliance platform for the digital industry in their recent write-up.