About Safeguard-Privacy

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So far Safeguard-Privacy has created 11 blog entries.

Talking Privacy at Best of the West

Richy Glassberg and Wayne Matus joined Sheila Colclasure, Global Chief Digital Responsibility and Public Policy Officer of Kinesso, and Jules Polonetsky, CEO of Future of Privacy Forum, at Best of the West to share insights on data privacy and compliance.

Am I My Ad Vendor’s Keeper?

Our Co-Founders discuss the implications of the recent fine on Vodafone and what it means for companies that need to manage their vendor's compliance.

CCPA Vendor Management: Potential Gaps in Your Privacy Compliance Strategy

Both GDPR and CCPA make it clear that an organization is fully responsible for the vendors within their supply chains, and the onus is on those organizations to ensure compliance. Most companies don’t realize the significance of this mandate and have taken little to no steps to ensure compliance.

The Digital Advertising Sector’s Original Sin, And How We Must Atone

If you’ve been in the digital advertising sphere for a while you know I’m bullish on the internet. As one of the founders of the IAB and early vice chair, I’ve championed the web as the best advertising medium – period. But as I look back on the past 25 years, I’m struck by a harsh reality: We’ve missed the mark.

The Gaping Hole In Marketing Compliance

By now, many brands have spent enormous resources ensuring internal compliance with the GDPR and CCPA. You — or your agencies — have put systems into place to request, track and store consent of the consumers within whom they engage throughout the digital universe. But are you covered? You’re not if any part of your supply chain — from the DSP, data company, ad network or exchange — isn’t fully also compliant.