The Digital Advertising Sector’s Original Sin, And How We Must Atone

If you’ve been in the digital advertising sphere for a while you know I’m bullish on the internet. As one of the founders of the IAB and early vice chair, I’ve championed the web as the best advertising medium – period. But as I look back on the past 25 years, I’m struck by a harsh reality: We’ve missed the mark.

Two Frequently Asked Questions About California Privacy

Recently, two questions are being asked repeatedly about California Privacy Law compliance. 1) Should I wait for the CCPA Regulations to be final before doing any further work? and 2) Is it worth the additional effort now, considering a new California ballot initiative is going to change the law anyway? Here's what we think.