Privacy News, Updates and Resources
Join SafeGuard Privacy at IAPP Global Privacy Summit and IAB Public Policy & Legal Summit
Spring is here, and that means it's privacy convention time in Washington, D.C. Let's get together.
In a World of Evolving and Enforceable Privacy Regulation, Companies Need Smarter Tools
Richy Glassberg highlights the importance of implementing smarter tools for ethical use of consumer data by businesses for the Ethical Tech Project.
CPRA Regulations Immediately Enforceable
The Appeals Court decision, overturning the lower court’s stay of enforcement until March 29, 2024, came during the California Lawyers Association’s Annual Privacy Summit in Los Angeles.
IAB Introduces a Diligence Platform To Help Modernize Privacy Compliance
An Exclusive Q&A with Michael Hahn and Richy Glassberg on complying with the new privacy regulations and the ins and outs of the IAB Diligence Platform.
IAB inks deal with SafeGuard Privacy to help traverse the fragmented regulatory landscape
The IAB used its flagship ALM to unfurl its “Diligence Platform,” an initiative that aims to standardize how publishers and advertisers vet their ad tech supply chain via a partnership with SafeGuard Privacy.
Working Harder Won’t Solve Privacy Diligence. It’s Time to Work Smarter.
The IAB Diligence Platform is a purpose-built compliance solution for the digital advertising industry. It will combine new industry vertical business questions with US state law assessments in one collaborative platform to make the diligence workflow effective and efficient for both sides of the partnership.
How to Move the Privacy Needle Without Really Trying
Privacy compliance gets more complex with every passing day. How can you approach privacy holistically while also seeking to address compliance in every jurisdiction in which you do business? Are you concerned about sensitive data? If you're not, you should be. Read more over at the ANA.
SafeGuard Privacy Wins Best Privacy Technology at the 2023 AdExchanger Awards
It's an honor to be recognized for our team's hard work. See the other award winners over at AdExchanger.
It’s not just HIPAA anymore
Important insights, key takeaways, and why everyone needs to know about Washington’s new My Health My Data Act.
SafeGuard Privacy is a 2023 AdExchanger Awards Finalist for Best Privacy Technology
We're honored to be included with this years awards finalists!
An Interview With Richy Glassberg, CEO of SafeGuard Privacy
Is privacy boring? Richy Glassberg sits down with Brian Wieser of Madison and Wall to talk privacy and why marketers should prioritize it right now.
Oregon Sets the Bar: Landmark Consumer Data Privacy Bill Becomes the Strongest in the Nation
It would be easy to ignore the new Oregon Privacy Law in the midst of the recent EU-US transfer accord and stay of the new CPRA Regs. Wayne Matus believes that would be a big mistake. Read more at AdMonsters.
Major Privacy Law Enforcement Announcements by CPPA and California and Colorado Attorneys General
The CPPA regs may be delayed, but enforcement is not. The CPPA and Colorado AGs have laid out their enforcement plans, vendor obligations are a critical issue in several States.
Insider Intelligence eMarketer’s Privacy Legislation and Regulation Explainer
Marketers: You need to brace yourselves for tighter consumer data protection across a multitude of US States. Our CEO, Richy Glassberg, provides insights to the report.
It’s 10:00 PM: Do You Know Where Your Pixels Are?
Now that the new California Privacy Rights Act (CPRA) has long been in effect, it’s time to clean up your pixel game. SafeGuard Privacy CEO and Adtech veteran Richy Glassberg tells why you should keep up your spring cleaning and what you can do to protect your business in this post for AdExchanger.
Richy Glassberg Joins the Data Privacy Breakfast Club Podcast
Our Co-Founder, CEO, and Fearless Leader Richy Glassberg got to sit down with Andy Dale and Pedro Pavón to talk ad tech, privacy, and the Beastie Boys. Check out the Data Privacy Breakfast Club Podcast!
If Managing Your Vendor’s Risk Isn’t a Top Priority, It Should Be
What does Moore’s Law have in common with privacy regulation? Vendor risk management is crucial in the face of evolving privacy laws, and just having a contract is no longer enough. Read Richy Glassberg's post at ANA.
SafeGuard Privacy Announces a First-of-Its-Kind Integration with The Institute for Advertising Ethics (IAE)
Advertisers Can Now Automate Assessment and Adherence to the IAE’s Ethics Principles and Practices as Part of Their Vendor-Wide Compliance Demonstrations.
AdExchanger: SafeGuard Privacy Is Helping Advertisers Prove Their Ethics
The IAE announced an integration with SafeGuard Privacy that helps companies manage their own privacy compliance efforts and asses those of their vendors.
The Network Advertising Initiative Taps SafeGuard Privacy to Fully Automate its Compliance Efforts
The Network Advertising Initiative (NAI), the leading non-profit self-regulatory body focused on technology providers in the online advertising ecosystem, today announced it is using SafeGuard Privacy to make its compliance program for member companies an online and auditable process.
How US State Laws Differ: Q&A With SafeGuard Privacy’s Legal Team
Wayne Matus and Katy Keohane shared insights with Street Fight on how privacy laws differ and what marketers need to know this year.
SafeGuard Privacy and BBB National Programs Partner – Making it Easy for Companies to Assess and Demonstrate Compliance
NEW YORK JANUARY 17, 2023 – SafeGuard Privacy today announced a unique and valuable extension to their privacy compliance-based certification program for companies. SafeGuard Privacy has partnered with BBB National Programs to provide [...]
SafeGuard Privacy Partners with BBB National Programs to Certify Customers’ Privacy Bona Fides
StreetFight sits down with SafeGuard Privacy's Richy Glassberg and Wayne Matus to talk compliance.
Richy Glassberg joins Debbie Reynolds on The Data Diva Talks Privacy Podcast
Richy and Debbie discuss the ad industry's need for standards and regulations, the challenges organizations face, and the benefits of creating customer trust through privacy commitments. They also discuss new sophisticated privacy tools and the Twitter pixel issues that companies may now need to deal with.
SafeGuard Privacy Appoints Rachel Walkden and Jared Combs to Key Leadership Roles
The Executive Moves Support the Compliance-Tech Leader’s Global Business and Client Growth Strategy and Growth
SafeGuard Privacy Closes $7M USD Funding Round Led by TechOperators
The multi-million dollar investment was led by TechOperators following two years of hockey stick client and business growth at SafeGuard Privacy.
Check out the pitch deck privacy compliance platform SafeGuard Privacy used to raise $7 million in funding
Check out the pitch deck we used to secure funding over at Business Insider.
You’re Not Ready for the CPRA if Your Vendors Aren’t, But There’s Still Time
Rick Arney, co-author of CCPA and CPRA joins us and Dan Frechtling, CEO of Boltive to discuss the proposed rules and the consequences of failing to perform vendor due diligence and risk assessments in this IAPP Web Conference.
As Demand for Privacy Tech Peaks, SafeGuard Privacy Leads Compliance Talks
As 2023 looms, we will take the stage at the key industry events listed below to help publishers, agencies, brands, data providers and tech platforms to assess, audit and prepare to comply with global privacy compliance laws and requirements.
You’re Not Ready for CPRA If Your Vendors Aren’t
Wayne Matus and Kroll Managing Director Rich Vestuto break down CPRA's new vendor contract rules, the need to audit, and more of what's coming on January 1, 2023.
Are You Making Making False Claims About Anonymized Data?
The FTC's latest blog post has essentially issued a warning: Companies that make false claims about anonymization can expect to hear from the FTC.
Cimplifi™ Launches Security, Privacy, and Compliance Center with SafeGuard Privacy and Calamu
Companies can operationalize and automate data privacy management, reach compliance faster, and mitigate risk associated with data breaches of sensitive data.
The UK left the EU in 2020, today it left the GDPR
The UK has determined to take a risk-based, pro-business approach, at the exact same time the CNIL has doubled down on rejecting risk-based privacy in favor of absolute protection.
Americans could soon be able to sue companies for misusing their data
Consumer-interest groups are advocating for a private right of action. But that could mean huge fines - in the billions - for companies that misstep. Wayne Matus offered some insight [...]
Join the conversation on LinkedIn: When It Comes to Privacy, It’s Time to See the Forest for the Trees
Join the conversation with other privacy pros on Wayne's ANA piece over on LinkedIn.
When It Comes to Privacy, It’s Time to See the Forest for the Trees
Could a federal privacy law break the internet while we're not paying attention? Read Wayne Matus's article published over at the ANA for why it's time to see the forest for the trees.
ADPPA And Why This Is A Blockbuster Of A Bill.. Draft, That Is
Jesse Redness, CEO of Qonsent, takes a look at the new federal privacy bill draft and Wayne Matus offers some perspective on consent.
Talking Privacy at Best of the West
Sheila Colclasure of Kinesso and Fiona Campbell-Webster of MediaMath join our co-founders Richy Glassberg and Wayne Matus this Wednesday, April 27th at Best of the West to chat about privacy [...]
SafeGuard Privacy has partnered with businesses like Habu, CafeMedia, and Publisher’s Clearing House to manage global privacy compliance
Companies Habu, Publishers Clearing House, BusinessOnline, CafeMedia, and Neustar, a TransUnion company have adopted SafeGuard Privacy to audit and manage privacy compliance across their operations.
Meet us the IAPP Global Privacy Summit 2022
Grab your morning coffee and meet us at the Little Big Stage on Tuesday, April 12.
Privacy Shield 2.0: perhaps we should not open the Champagne yet?
While Commission President Ursula von der Leyen and President Biden have announced an "agreement in principle" on a new EU-US data-sharing system, there's a reason to be skeptical. Follow the [...]
California AG Determines Consumers Have the Right to Know Internally Generated Inferences About Them
Wayne Matus explains what this means for businesses. Follow the conversation on LinkedIn.
CCAB Launches California Consumer Privacy Act (CCPA) Compliance Platform
TORONTO, March 1, 2022 /CNW/ - The Canadian Circulation Audit Board (CCAB) - the Canadian division of global assurance provider BPA Worldwide (BPA) - has launched JumpStart, a new program to help [...]
Privacy Enforcement is Ramping Up – Meta/Facebook is Next
It's still only February, and we have a 4th major GDPR decision this year affecting US-EU data transfers. It appears that Facebook/Meta is about to be forced to suspend data transfers to the United States.
Google And IAB Europe Are Losing Data Privacy Lawsuits In The EU, But What Does It Mean?
Legal and court losses are piling up for American ad tech companies – and for Google. Our own Wayne Matus says the solutions are far more complicated than just storing data in the EU.
The Industry Is Still On Tenterhooks About A Universal Opt-Out Signal Under CPRA
Our general counsel, Wayne Matus, has some informative views on Universal Opt-Outs under CPRA over at AdExchanger.
Thoughts on CNIL: Is the solution really this binary?
nyob in response to the CNIL ruling: "Long Term Solution. In the long run, there seem to be two options: Either the US adapts baseline protections for foreigners to support their tech industry, or US providers will have to host foreign data outside of the United States." But is that really the case?
French Authority CNIL determines that the use of Google Analytics in the EU violate the GDPR
The CNIL ordered that a website manager cease using current Google Analytics functionality and only use it if the tool can be reconfigured to stop transfers outside the EU. At the moment, that is not an option. No surprise to anyone who is following Max Schrems, nyob or the Austrian DPA's decision regarding Google Analytics two weeks ago.
Four overlooked critical details in the EU Data Protection Authority decision invalidating IAB Europe’s “Transparency and Consent String”
Wayne breaks down four critical points that were overlooked in the decision. The OpenRTB system in the EU will need to undergo a major overhaul.
A great disturbance in the digital ecosystem: IAB Europe’s Transparency & Consent Framework violates the GDPR
The Litigation Chamber of the Data Protection Authority has determined that the IAB Europe’s Transparency & Consent Framework (“TCF”), which interfaces with the “OpenRTB” system created by the IAB Technology [...]
US-only companies should reconsider whether or not the GDPR or UKGDPR apply to their website
US-only companies without a physical presence in the UK/EU usually answer no, even if they make a few sales to UK/EU. Maybe they should reconsider their answers where they accept foreign currency and use Facebook or Google Analytics for targeted advertising.
Clean rooms, explained: How they became the buzziest tool in ad tech
Can a Tide Pod make a clean room work? Probably not, says Richy Glassberg. Read Morning Brew's great primer on clean rooms.
Mark Your Calendars: Compliance With CPRA Begins New Year’s Day 2022
In this guest post for AdExchanger, our Co-Founder and CEO Richy Glassberg highlights some of the critical changes coming to CCPA that you should be prepared for.
Ketch and SafeGuard Privacy Announce Partnership
Two industry innovators will join together to offer best-in-breed solutions for Programmatic Privacy™ and program management SAN FRANCISCO, CA — (October 20, 2021) Ketch, the next generation data control platform [...]
Privacy Starts Here! Our free virtual roundtable returns this week
Privacy Thursdays are back! This month, we are joined by special guest, Douglas Wood, Senior Counsel at Reed Smith. No one constituency in an enterprise can [...]
Talking Privacy at Best of the West
Richy Glassberg and Wayne Matus joined Sheila Colclasure, Global Chief Digital Responsibility and Public Policy Officer of Kinesso, and Jules Polonetsky, CEO of Future of Privacy Forum, at Best of the West to share insights on data privacy and compliance.
Am I My Ad Vendor’s Keeper?
Our Co-Founders discuss the implications of the recent fine on Vodafone and what it means for companies that need to manage their vendor's compliance.
Introducing Thirsty Thursdays: Drinking From The Privacy Firehose
Join us for Thirsty Thursdays: Drinking From The Privacy Firehose! Introducing "Thirsty Thursdays: Drinking From The Privacy Firehose", a new monthly “drop-in” virtual meeting where we [...]
IAPP: Apple’s ATT rollout presents uncertain path for adtech
Our Co-Founders, Richy Glassberg and Wayne Matus, share some insights into Apple's App Tracking Transparency (ATT) with the IAPP.
CCPA Vendor Management: Potential Gaps in Your Privacy Compliance Strategy
Both GDPR and CCPA make it clear that an organization is fully responsible for the vendors within their supply chains, and the onus is on those organizations to ensure compliance. Most companies don’t realize the significance of this mandate and have taken little to no steps to ensure compliance.
Privacy and Identity in Digital Marketing-A Conversation with Richy Glassberg
Our Co-Founder & CEO, Richy Glassberg, joined the Plus Up podcast for a conversation about privacy in digital advertising.
The Digital Advertising Sector’s Original Sin, And How We Must Atone
If you’ve been in the digital advertising sphere for a while you know I’m bullish on the internet. As one of the founders of the IAB and early vice chair, I’ve championed the web as the best advertising medium – period. But as I look back on the past 25 years, I’m struck by a harsh reality: We’ve missed the mark.
The Gaping Hole In Marketing Compliance
By now, many brands have spent enormous resources ensuring internal compliance with the GDPR and CCPA. You — or your agencies — have put systems into place to request, track and store consent of the consumers within whom they engage throughout the digital universe. But are you covered? You’re not if any part of your supply chain — from the DSP, data company, ad network or exchange — isn’t fully also compliant.
Two Frequently Asked Questions About California Privacy
Recently, two questions are being asked repeatedly about California Privacy Law compliance. 1) Should I wait for the CCPA Regulations to be final before doing any further work? and 2) Is it worth the additional effort now, considering a new California ballot initiative is going to change the law anyway? Here's what we think.
SafeGuard Privacy Platform Helps Organizations Take Deep Dives Into GDPR, CCPA
The IAPP editorial staff recognized SafeGuard Privacy for creating the first master privacy compliance platform for the digital industry in their recent write-up.