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The Industry Standard for Privacy Diligence in Digital Advertising

The top agencies, advertisers, and adtech vendors rely on us for privacy diligence. One platform, one standard. No more stacks of mismatched Trust Centers, PDFs, and spreadsheets.
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Industry-Specific

Trusted and adopted by industry groups like the IAB, MRC, and BBB National Programs. The only platform with modules written specifically for how digital advertising actually works.

Comprehensive

US multistate, global privacy laws, and 12 IAB industry-specific modules. Every obligation covered, researched and written by our legal team.

Defensible

Every answer timestamped, attributed, and tied to source documents. A regulator-ready audit trail you don’t have to build yourself and can easily share with your partners.

The fastest path to deal close is a shared standard.

Every data deal, every new partnership triggers a compliance review. Custom questionnaires. Email chains. Weeks of back-and-forth. When both sides are on the IAB Diligence Platform, diligence takes hours or minutes. Not weeks.

1,000+

Companies on the platform

2,100+

Assessments shared

Privacy Assist™ AI

The same standards. A fraction of the time.

Privacy Assist™ uses your existing policies and completed assessments to suggest answers, respond to RFIs, and search across your compliance documentation.

Complete assessments faster

Complete SafeGuard Privacy assessments in a fraction of the time with suggested answers, reasoning, and sources, based on your documentation.

Respond to inbound RFIs in hours, not days

Quickly answer external privacy RFIs using your existing documents and completed assessments. Less manual work, faster sharing with your clients partners.

Agentic Search

Privacy Assist™ is your very own AI research partner. Search your assessments, law text, vendor information and more.

Coming soon

How can we help?

Manage my privacy program

Understand your obligations, close your gaps, and build a defensible compliance program without needing a team of lawyers on staff.

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Simplify vendor due diligence

Stop spreadsheet madness. Standardized assessments, one central platform, and an audit trail you can actually stand behind.

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Join the industry standard

The privacy diligence standard for digital advertising. 12 industry-specific modules, 70+ IAB members, and a network where dynamic assessments get reused, not redone.

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I Received a request

Your partner uses SafeGuard Privacy for vendor diligence. Respond once, share with all your partners and prove you take privacy seriously.

Now what?

The world’s top companies are saving time
and money on privacy compliance with SafeGuard Privacy.

Managing vendor compliance is a problem.
We fixed that too.

Whether you have 10 or 1,000, our Vendor Compliance Hub will save you time and money.

Take your vendor compliance from this:

To this:

Ready to make privacy diligence your competitive advantage?

Book a 20-minute walkthrough and see the platform in action.